Printed Collateral

Shape Memory has a special place in my heart. They reached out to Alluvia Studio for a full rebranding and positioning engagement that has expanded to web, print, and display work. As project manager for this client, I am responsible for intake of new projects, set-up, time management, assigning work to appropriate team members, graphic design, proofing projects to client contacts, finalizing designs, and sometimes ordering final collateral deliverables. Over the years, my team and I have walked our friends at Shape Memory through our full process, resulting in a robust brand guide, messaging guide, and a full website design. Their website was one of the first sites I designed using Figma, now my standard UI design software. Some of my favorite projects for them are the event display / booth graphics. It's so fun to watch the design go from concept to finished project (see below). Also pictured below you'll find packaging and a case study I designed for them.

Siemens Healthineers approached us with an urgent need to raise awareness about dense breast tissue in response to new FDA legislation, which took effect on September 10, 2024. The legislation mandates that patients be notified if they have dense breast tissue, but Siemens Healthineers wanted to go a step further by informing patients about additional screening options beyond traditional mammograms. While this policy was already enacted at the state level in 39 states, this nationwide shift called for immediate and effective communication strategies. 

Our campaign aimed to empower Siemens Healthineers’ target audience—radiologists and the breast imaging community—with the tools and messaging necessary to elevate patient awareness. We also sought to position Siemens Healthineers as a thought leader and partner in breast cancer care, leveraging their innovative technology portfolio. Additionally, the campaign was designed to create engagement opportunities for Siemens Healthineers’ sales force, allowing them to initiate meaningful conversations with their customers.

Operating under a condensed five-week timeline from briefing to execution, we developed and delivered a comprehensive campaign. This included educational materials that healthcare professionals could share with their patients, ensuring they were informed about the screening options available to those with dense breast tissue.

In this dual role as both Art Director and Graphic Designer, I collaborated closely with our internal leadership, including the CEO and Chief Strategy Officer, to define the strategic foundation and key messaging of the campaign. Once the overarching strategy was established, I led the creative development process—crafting a range of design concepts that visually translated our strategic goals into impactful deliverables. I also directed a team of designers, ensuring our creative output remained cohesive and aligned with the client’s objectives.

Upon final approval of the selected concepts by Siemens Healthineers, I led the design and refinement process, delivering the final assets for the campaign.  The Siemens Healthineers team was overjoyed that we were able to deliver such high-quality assets on time. This project was an invaluable opportunity for me to hone my art direction skills and gain experience in managing a high-impact, fast-paced initiative.

https://www.siemens-healthineers.com/clinical-specialities/womens-health-information/dense-breasts

Edwards Lifesciences is one of our biggest clients here at Alluvia Studio, and they contacted us asking for several collateral items for their sponsorship and booths at the ASA conference in 2024. I was honored to be brought into this project early in the process in order to help create the experiential design strategy, and I also did the majority of the design work on all deliverables. 

In my current role at Alluvia Studio, I am the resident print and CMYK authority, and I have created a learning module for my coworkers on best practice for all things print.

My first job out of college was graphic designer at Pro Prints Gear, a local screen printing, embroidery, and sign shop. I worked there for almost 6 years (2002–2008), and I learned so much about vector graphics, printing for separations, installing vehicle graphics, too many things to list here. While there, I graduated from Graphic Designer to Lead Graphic Designer — leading a team of 4 people, managing projects, and dividing labor based on the strengths of my team, workload, and timelines.

In my role at Pearson Printing (2009–2015), I learned all about paper printing and fell in love with Adobe InDesign. During my 6 years there, I also filled the role of photographer, press operator, and web designer and developer. I had a very similar role at PrintMart in Livingston, Tennessee, designing printed materials such as flyers, invitations, books, booklets, business cards, stationary, etc.

At Signs of the Times and iX Design and Sign, we specialized in B2B design work and signs of all kinds. These roles are also where I gained experience with promotional swag like pens and bags and such. As the owner and operator at iX Design and Sign (2014–2016), I again led a 4 person team, and sold the business for a profit when relocating to Tennessee in 2016. I learned a ton after writing a business plan, hiring employees and interns, partnering with another business to expand our offerings, running the day-to-day operations, providing art direction and project management, designing and installing signs, and selling my business, all in a short time period and all while pregnant and postpartum! I am very proud of the work we did for our clients, the things my employees and I learned, and the overall success of the business.

Below you'll find a small assortment of examples of my design work through the years.